Are you a fitness business owner who is tired of feeling like your business is controlling your life?
Despite making a turnover of £80k+, are you taking home only a tiny salary and unsure about the profits you can take from your business?
Do you wish to make confident decisions and achieve your personal goals?
As a gym owner, online personal trainer, or pilates studio owner, you probably already have an accountant - but you don’t really know what money you can spend, what money you can take personally, and if you have enough to start making plans to achieve your personal goals (like going on that family holiday!).
Does any of this sound familiar?
What is it: 12-week group program with live Q&A's
When: Starting 18th September 2023
Outcome: With ProFITability, you will feel a renewed sense of joy in your fitness business and gain confidence in knowing that your business is a true success.
ProFITability (Your Future, Your Income, Your Thoughts) is designed to help fitness business owners just like you to finally enjoy your business, take home more money, and achieve your personal goals.
You will learn how to understand where you are with your business numbers so you can confidently take a specific salary from your business every single month. You'll learn how to maximise what your business is giving you back (after all you have put in!)
You will learn how to manage the cash in your business and make informed business decisions with data, rather than going by gut feeling. You will learn how to read data in a way that makes sense to you, reducing the stress you feel when deciding if buying new equipment is the right thing, purchasing that course, or taking on that member of staff.
Imagine finally starting to see the light at the end of the tunnel.
With ProFITability, you will feel a renewed sense of joy in your fitness business and gain confidence in knowing that your business is a true success.
Contrary to what you may have heard in the industry, fitness businesses can be extremely profitable - and with my help, you can become one of those successful owners.
Get ready to see your profits soar!
“I had no control or idea of my profit or loss. I didn’t have my accounts up to date, had lost track of receipts, had no spreadsheet to manage my income and expenditure and was overspending. Also, no saving for any large bills such as electricity.
You helped me every step of the way and managed to get a large lump sum back.
As mentioned above I got a large VAT refund of £xxk, I have more confidence in my business going forward and for the first time in 6.5 years I have increased my prices. I didn’t lose many clients and all new members are paying the higher price. I finally feel like things are progressing and I will be able to take dividends.
Absolutely I would recommend Debbie! She changed my business around, she motivated me to be more organised and most importantly I have increased my profit and she has taught me to have confidence in my business.”
- Katy, Gym Owner
Hey there! I'm Debbie, a Chartered Management Accountant and Certified Financial Coach with over 15 years of experience in making finances less daunting for businesses.
Growing up on a London council estate, I understand the struggles that can come with achieving your goals, but I didn't let that stop me. I earned a 1st Class degree in Accountancy and landed a Finance Exec role in a FTSE100 company just before my 28th birthday.
As a business owner myself, I know the financial and mindset struggles that come with running a business. That's why I combine my accounting expertise with financial coaching to help others overcome money blocks, gain confidence in their business numbers, and achieve their life goals.
I've been recognised as a finalist in the 2022 Accounting Excellence Awards, featured on various podcasts like The Collective and The Fit Pro Lead Gen, and have spoken on stage at The Independent Gym Conference. My clients have achieved life goals, reduced stress and worry, saved money on VAT returns, and feel more in control of their finances.
But don't let my credentials intimidate you! I pride myself on being approachable and easy to talk to. Plus, I have a deep understanding of the fitness industry, having worked with gyms of all shapes and sizes, from Small Group PT and Women's Wellness PT to CrossFit and Large Strength gyms.
When I'm not helping business owners conquer their financial fears, you can find me pushing myself to the limit in my sweaty sports gear, taking a refreshing dip in cold water (even my son likes it!), or spending time with my family.
“Building a professional relationship with Debbie that’s filled with absolute confidence, trust and respect has undoubtedly been one of the best decisions I’ve made in business and one that has also greatly impacted my personal life.
Debbie’s approach to business is respectful, considerate, professional and entirely non-judgemental. Debbie has met us 'where we are' whilst guiding and supporting us towards where we want to go.
Whilst operating remotely and not involved in the ‘day to day’, as such, I view Debbie as a fundamental part of our team that is supporting us in successfully and seamlessly growing into the next phase of our business. There’s no such thing as a ‘silly question’ and nothing financial related that we can’t turn to Debbie for.”
- Carl Sellick: SB Fitness and Well-being
Module 1: Personal and Business Goals
We will look at how your dream life and current situation differs and what needs to happen to bring them close and sometimes it really isn’t much!
Module 2: Money Leaks
Identify different types of money leaks and provide tools to eliminate them and redirect that money towards personal and business goals.
Module 3: Money Mindset - Spending
You will learn practical strategies to overcome your current mindset and develop a positive money mindset.
Module 4: Income Streams
We'll look at factors such as pricing, demand, and costs to determine whether a income stream is worth continuing or if changes need to be made.
Module 5: Money Mindset - Pricing
Next, we'll look at practical strategies for shifting your money mindset and developing a positive relationship with pricing and sales.
Module 6: Cash Management
Manage your money like a pro by creating a cash forecast, and setting up pots for future spending and your profit. You'll learn how to prioritise your expenses, create a budget that works for you, and track your expenses to stay on track
Implementation week - Making it happen
Use this week to catch up and get the actions done. I'll be available during office hours to help.
Module 7: Systems
You'll have a clear understanding of the importance of streamlining your business operations and the benefits of using systems to increase profitability
Module 8: Tax Review - How to be tax efficient
As a limited company, there are tax rules that might be missed, which means you might miss chances to save money and make more profits. By looking at these tax rules, you can find ways to save money and take more of your own income.
Module 9: Review your finances
We will delve into financial accounts and learn how to review them effectively. We will discuss which key numbers to look for and what they mean for your business.
Review Week
We will review everything we have covered and have a final Q&A session so you can ask any last questions to help you move forward on your own.
Price
£1,000, this can be paid upfront or in three instalments, with full payment due by the end of the course. There is a VIP upgrade option which is £2,000 (including the course price).
How much 1:1 support will I get from you?
This is a group program, so 1-1 support and private messaging is not part of this course. I will be available within the group and on the Q&A calls for you to ask specific questions. If you would like more 1-1 support then there is the VIP option available.
Will I get feedback on my cash forecast and other items?
Yes, I will give feedback within the group or on the Q&A call, remember if you cannot make the call times then drop your questions on the thread and I will be sure to answer them.
What time/day do the weekly Q&A sessions happen?
The Q&A calls will happen on a Thursday at 10 am. All sessions will be recorded and uploaded to the platform for you to re-watch.
What if I can’t make it to a Q&A session?
You can drop any questions in the thread for that call beforehand and I will be sure to answer them. The session is also recorded and you can ask confirmation questions afterward and I will put the answer in that thread.
What if I cannot keep up with the workload?
When signing up for the course, you are committing to setting aside the required time to complete the training. I will hold you accountable in a friendly and proactive way. However, if things do really get in your way then let me know and we can organise moving you onto the next available course.
Do I get lifetime access to all the training and recorded Q&A calls?
Yes, you will have lifetime access, so you can return to the course and re-run the process. What we go through shouldn’t just be done once, it should be revisited, so by having access, you can be sure to do this.
Do you guarantee that I will make my money back?
There are few guarantees in life and I am not going to offer one here. But I can assure you that if you join this program with an open mind + take small amounts of regular action, complete the work, show up, ask questions when you get stuck, and really want to drive your business forward, you will do. Some of the results from this program will be intangible, meaning they cannot be measured. It could be an increase in confidence in taking the business in a different direction, or it could be saving the tax, VAT, and payroll costs, so they are not a shock or surprise. It could also be tangible such as tax savings, price increases, and more profit. But some of the biggest shifts will be within yourself and I couldn’t apply a measurable guarantee to that.
Start now for £1,000
And start to build the business you have always wanted